Why is the (Ad) Cookie Crumbling?

So long, farewell advertising cookie! Apple Inc. and Google are wielding their power akin to dictatorial governments by killing performance marketers ability to track your online activity and tailor ads specifically for…

Top 10 e-commerce trends in the UAE for 2020

In the UAE, commerce has transcended physical and digital channels. The “e” in “e-commerce” is superflous. A unique feature of UAE’s e-commerce growth is actually the thriving mall culture. Traditional brick and…

How do you personalize without being creepy?

Can businesses predict what customers really want? Anyone who has received an unsolicited, personalized e-mail or viewed a personalized ad recommendation on their social media timeline or have been followed endlessly by…

Should you buy a pre-loved item online?

A brand new car looks and smells good — but it’s never worth the price, says self-made millionaire and bestselling author David Bach. “Nothing you will do in your lifetime, realistically, will waste…

And this is how YOU become the product

Skeletons tumbled out of the closet after the actions of Trump campaign contractor Cambridge Analytica, a political consultancy, in scraping loads of personal data from Facebook, came to light.  And just like…

UAE’s Community Blog Offering A Tight Curation Of Products & Content

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