How do you personalize without being creepy?

Can businesses predict what customers really want? Anyone who has received an unsolicited, personalized e-mail or viewed a personalized ad recommendation on their social media timeline or have been followed endlessly by…

Should you buy a pre-loved item online?

A brand new car looks and smells good — but it’s never worth the price, says self-made millionaire and bestselling author David Bach. “Nothing you will do in your lifetime, realistically, will waste…

And this is how YOU become the product

Skeletons tumbled out of the closet after the actions of Trump campaign contractor Cambridge Analytica, a political consultancy, in scraping loads of personal data from Facebook, came to light.  And just like…

GITEX Shopper. Will it, won’t it?

GITEX Shopper is here. Bring on the debate about Retail vs Online shopping again! Reports of the retail apocalypse are all around us. Every week, new headlines proclaim a highly distressed retail…

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