The Story of Steve Jobs | In 20 Slides

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The Story of Steve Jobs | In 20 Slides
Steve Jobs with father, Paul Jobs

Steven Paul Jobs was born on February 24, 1955, in San Francisco, California, to Joanne Schieble (later Joanne Simpson) and Abdulfattah "John" Jandali, two University of Wisconsin graduate students who gave their unnamed son up for adoption. His father, Jandali, was a Syrian political science professor, and his mother, Schieble, worked as a speech therapist. Shortly after Steve was placed for adoption, his biological parents married and had another child, Mona Simpson. It was not until Jobs was 27 that he was able to uncover information on his biological parents.

The infant was adopted by Clara and Paul Jobs and named Steven Paul Jobs. Clara worked as an accountant and Paul was a Coast Guard veteran and machinist. The family lived in Mountain View, California, within the area that would later become known as Silicon Valley. As a boy, Jobs and his father worked on electronics in the family garage. Paul showed his son how to take apart and reconstruct electronics, a hobby that instilled confidence, tenacity and mechanical prowess in young Jobs.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Hippie Days

After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he dropped out of college after six months and spent the next 18 months dropping in on creative classes at the school. Jobs later recounted how one course in calligraphy developed his love of typography.

In 1974, Jobs took a position as a video game designer with Atari. Several months later he left the company to find spiritual enlightenment in India, traveling further and experimenting with psychedelic drugs.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs & Steve Wozniak in their Garage | Circa 1975

In 1976, when Jobs was just 21, he and Steve Wozniak (who he met while Jobs was enrolled at Homestead High School) started Apple Computer. The duo started in the Jobs family garage, funding their entrepreneurial venture by Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific calculator.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple Computer, Early Days

Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing the technology and making machines smaller, cheaper, intuitive and accessible to everyday consumers. Wozniak conceived of a series of user-friendly personal computers, and—with Jobs in charge of marketing—Apple initially marketed the computers for $666.66 each. The Apple I earned the corporation around $774,000. Three years after the release of Apple's second model, the Apple II, the company's sales increased by 700 percent to $139 million. In 1980, Apple Computer became a publicly traded company, with a market value of $1.2 billion by the end of its very first day of trading.

Jobs looked to marketing expert John Sculley of Pepsi-Cola to take over the role of CEO for Apple.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs & John Sculley

However, the next several products from Apple suffered significant design flaws, resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple in sales, and Apple had to compete with an IBM/PC-dominated business world. In 1984, Apple released the Macintosh, marketing the computer as a piece of a counterculture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM's PCs, the Macintosh was still not IBM-compatible.

Sculley believed Jobs was hurting Apple, and the company's executives began to phase him out.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Pixar Connection

Not actually having had an official title with the company he co-founded, Jobs was pushed into a more marginalized position and thus left Apple in 1985 to begin a new hardware and software enterprise called NeXT, Inc. The following year Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs initially invested $50 million of his own money in the company. The studio went on to produce wildly popular movies such as Toy Story, Finding Nemo and The Incredibles; Pixar's films have collectively netted $4 billion.

The studio merged with Walt Disney in 2006, making Steve Jobs Disney's largest shareholder.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs with Gill Amelio at January 1997's Macworld Expo

In late 1996, Apple announced plans to bring cofounder Steve Jobs back into the fold 11 years after he left the company by acquiring his startup NeXT for $429 million — just in time for Jobs to join then-Apple CEO Gil Amelio on stage at January 1997's Macworld Expo, a convention for Mac enthusiasts, as a keynote speaker.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple stocks hit 12-year low under CEO Gil Amelio

Steve Jobs' NeXT found its niche selling graphically intensive PCs with cutting-edge screens to universities and banks. Apple hoped that Jobs would revitalize the Mac maker, whose stock had hit a 12-year low under Amelio's leadership and experienced crippling losses.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs gets CEO Amelio fired

On July 4, 1997, Jobs persuaded Apple's board to oust Amelio and make Jobs the interim, and then permanent, CEO.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
With Laurene Powell. And Lisa.

In respect to his personal life, Steve Jobs remained a private man who rarely disclosed information about his family. What is known is Jobs fathered a daughter with girlfriend Chrisann Brennan when he was 23. Jobs denied paternity of his daughter Lisa in court documents, claiming he was sterile. With Chrisann struggling financially for much of her life, Jobs did not initiate a relationship with his daughter until she was 7, but when she was a teenager she came to live with her father.

In the early 1990s, Jobs met Laurene Powell at Stanford business school, where Powell was an MBA student. They married on March 18, 1991, and lived together in Palo Alto, California, with their three children.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
The Internet beckons

Almost exactly a year after that Microsoft cash came in, in August 1998, Apple would release the iMac, an all-in-one, high-performance computer co-designed by Jobs and new talent Jonathan Ive.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple launches first retail store in the US

From here, things started moving fast and furious for Apple. Later in 2001 Apple would open its first retail stores, in Virginia and California.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs revolutionises music industry with the launch of iPods in 2001

In October, Jobs' Apple would take its first steps beyond the Mac with the iPod, a digital music player that promised "1,000 songs in your pocket." The iPod actually got off to a slow start, largely because it started at a pricey $399 and worked only on Macs.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple launches iTunes Music store

In 2003, Apple opened up the iTunes Music Store, with its novel pricing model of $0.99 per song, to turn the iPod into the centre of a digital media universe. Around the same time, both iTunes and the iPod hit Windows, jump-starting Apple's music play.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple joins hands with Intel

In 2006, Jobs made a big move that probably saved the Mac. Former CEO John Sculley had banked Apple's future on the pricey PowerPC processor, while the major Windows PC manufacturers stuck with Intel. It meant Macs were both more expensive to buy and harder to develop software for. But in 2006, Apple introduced the first MacBook Pro alongside a new iMac, both of which came with Intel processors.

It also meant that for the first time you could install Windows on a Mac.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
2006: Apple becomes bigger than Dell

Still, 2006 also marked a personal victory for Jobs. He got to send this email to every Apple employee:

"Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve."

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs unveils iPhone in January 2007

After years of speculations, Jobs would officially unveil the iPhone at January 2007's Macworld Expo.

It combined the music features of the iPod with a slick, responsive touch screen that didn't need a stylus, unlike most mobile devices at the time. And the iPhone's Safari was the first full-featured web browser on a phone.

An excited media dubbed it the "Jesus Phone." Excited fans camped out in front of Apple Stores nationwide.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Apple iPhone becomes a massive hit

The iPhone was a massive hit, taking only 74 days from its August 2007 launch to sell a million units.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
Steve Jobs goes on medical leave

In early 2011, during the last of his medical leaves, Jobs would give his final two product-announcement presentations: one in March for the iPad 2, and one in June for the iCloud service.

Jobs made his last public appearance in June 2011. He proposed a new Apple Campus to the Cupertino City Council. After years of construction, Apple is planning to move into the "spaceship campus" in early 2017.

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Kloud Kafe
The Story of Steve Jobs | In 20 Slides
October 5, 2011: Steve Jobs is no more

Jobs stepped down as Apple CEO on August 24, 2011, accepting a role as chairman, after his pancreatic cancer relapsed.

Not long after, Jobs died on October 5, 2011, working for Apple until the day before his death.

That night, the flags at Apple flew at half-mast.

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Born February 24th 1955, and passing away way too early on October 5th, 2011, Steve Jobs was co-founder, chairman, and CEO of Apple Inc. His impact on the technology industry, entertainment, advertising and pop culture was vast, and he leaves behind an empire that is changing the way we all live and work.

Many movies have been made on his persona. If you haven’t watched any, nor have read his biography, we present to you his life and story in 20 slides.

 

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Kiran Borkar

Having been part of the Internet Industry since the late Nineties, he believes Nostradamus goofed up by not predicting how the World Wide Web would change the world.

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