And this is how YOU become the product

Skeletons tumbled out of the closet after the actions of Trump campaign contractor Cambridge Analytica, a political consultancy, in scraping loads of personal data from Facebook, came to light.  And just like…

How do you personalize without being creepy?

Can businesses predict what customers really want? Anyone who has received an unsolicited, personalized e-mail or viewed a personalized ad recommendation on their social media timeline or have been followed endlessly by…

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